In a hectic, quickly changing world, now empowered by every framed news item possible on your tiny 6 inch device, 24/7 at your disposal, Solitude and impotence are a modern day curse.

Spreading awareness to reach out towards your inner circle, talk about your worries, concerns and hopes are crucial in this day and age.

This campaign, created together with Brand New Guys, showcases Yassine, someone who feels alone, and powerless against the endless stream of negative news on his never ending news feed.

We’ve established a cinematic style focusing on the intimate of human emotions, including a grid representing the news feed tiles, which enriches the cathartic revelation of Yassine.